logo
  • News
    • Community
    • Local Government
    • Sports
    • Alberta Politics
    • Opinion
    • Deke
  • Events
  • Peaks & Valleys
    • Wildlife
    • Hiking and Climbing
    • Biking
    • Fishing
    • Snow Sports
  • Culture
    • Jasper Arts & Culture
    • Local Dining
    • Local Literature
  • Jasper History
  • Support
    • News
      • Community
      • Local Government
      • Sports
      • Alberta Politics
      • Opinion
      • Deke
    • Events
    • Peaks & Valleys
      • Wildlife
      • Hiking and Climbing
      • Biking
      • Fishing
      • Snow Sports
    • Culture
      • Jasper Arts & Culture
      • Local Dining
      • Local Literature
    • Jasper History
    • Support
NDP candidate counting on appetite for change
NDP candidate, Canmore's Avni Soma, has been travelling the newly-defined federal electoral district of Yellowhead to meet potential supporters. // Bob Covey
Alberta Politics, Community, News
By Bob Covey
Wednesday, December 18, 2024
NDP candidate counting on appetite for change

Avni Soma’s mission to flip Conservative-dominated Yellowhead to the NDP is a spicy order. But the Canmore-based scientist, community leader and food advocate says she’s ready for the heat.


Avni Soma is wearing fur-lined mittens, sturdy winter boots and a pompom-adorned toque, pulled down to meet the tortoise shell frames of her oversized glasses. Every breath she expends crystallizes in front of her. 

It’s minus 17 degrees Celsius in Hinton, Alberta. But the sun is out and Soma is feeling buoyed by a recent chat with new friends—fellow members of the Indian diaspora whom she noticed at a local restaurant. 

Avni Soma is the federal candidate for the NDP in Yellowhead. // Bob Covey

“We have a way finding each other,” Soma laughs.

Soma is hoping for similar luck as she knocks on doors, looking to gauge Jasper, Hinton—and later today, December 16, Edson—for support of the federal NDP. There are progressive voters in Yellowhead, the Canmore-based community leader has been assured by the local riding association. But they’re often split between Grits and Dippers. Soma is hopeful that the recent turmoil in Ottawa will turn those red votes orange.

“Things are changing so fast,” she says. 

In her life, too. Last week Soma was helping dish out meals at the francophone school in Canmore where her kids are in Grades 1 and 3. Now, on a Meadow Avenue doorstep in the mountain-adjacent mill town, the 50-something-year-old entrepreneur is introducing herself.

Door knocking in Hinton. // Bob Covey

“I’m your new federal NDP candidate,” she says to the Hintonite who answers the door of a modest bungalow. “Are you aware of the riding’s federal boundary change?”

This is Soma’s icebreaker. Many don’t realize that Yellowhead’s electoral riding boundaries were redrawn last year to include Banff and Canmore to the south, and Rocky Mountain House, Sundre and Carstairs to the east. Yellowhead still includes the municipal district of Greenview (Grande Cache), but no longer captures Barrhead and Whitecourt.

For Soma, long drives aren’t an issue. In another life she ran an organic farm-to-table food business, and in a venture before that, she distributed chai, based on her family’s recipe, to retailers across Alberta and B.C. She’s also put in big travel days as a pharmaceutical researcher, which is what she studied in university.

“I’m good with long days on the road,” she says. “The car is where I do my thinking.”

These days, what’s she’s ruminating on his how to present herself, politically but also personally. She knows what she’s up against in terms of recent support in Yellowhead for candidates on the left of the political spectrum. But she’s not your typical new democrat, she says. She grew up in the tough community of Dover, in SE Calgary, and moved to the mountains after university, and a divorce. 

Soma recently spent time at The Old Grind in Hinton meeting constituents. // Bob Covey

“I wanted to be a retired white man,” she jokes—her way of saying she was sick of the status quo and its traditional power brokers. 

“I realized the only people I was seeing on boards and deciding how the rest of us live were old white guys.” 

So she’s diving into politics, and pledging to do her best to meet voters who she’d potentially represent. 

Because although there are myriad issues that bubble to the surface in one of the country’s largest federal ridings, what she’s counting on is that others are sick of the status quo, too.

“I think a lot of younger voters are looking for a shift in the hierarchy,” she says. 

Find Avni Soma on Instagram and X.


Bob Covey // bob@thejasperlocal.com

Articles You May LIke ›
Opinion: Forget party politics. Vote for local representation
Alberta Politics
Opinion: Forget party politics. Vote for local representation
Bob Covey 
Friday, April 25, 2025
For the first time in decades, Yellowhead has a real race on its hands Pundits and prognosticators are all saying it: this federal election is the mos...
this is a test
Straight up: We asked, some answered.
Alberta Politics
Straight up: We asked, some answered.
Wednesday, April 23, 2025
Yellowhead's federal election candidates answer 7 Questions about their 2025 campaign in their own (typed) words Editor's Note: The Jasper Local reach...
this is a test
Jasper’s director of recovery tapped as Liberal candidate in Yellowhead
Alberta Politics
Jasper’s director of recovery tapped as Liberal candidate in Yellowhead
Bob Covey 
Thursday, March 27, 2025
Michael Fark, the Municipality of Jasper’s Director of Recovery, has been selected as the 2025 Liberal candidate for Yellowhead. While as of March 27 ...
this is a test
Jasper mayor welcomes proposed federal electoral boundary changes
Alberta Politics
Jasper mayor welcomes proposed federal electoral boundary changes
Bob Covey 
Thursday, July 14, 2022
Banff being incorporated into Yellowhead makes sense, Richard Ireland suggests Banff could be part of the same electoral district as Jasper come 2024 ...
this is a test
Most Read ›
Alberta’s caribou conundrum
Alberta Politics
Alberta’s caribou conundrum
Mark Bradley 
Tuesday, May 20, 2025
For 40 years, the province has put industry ahead of endangered species Is the Alberta government hell-bent on eliminating what remains of the two car...
this is a test
Jam for Jasper at the Banff Springs
Arts & Culture
Jam for Jasper at the Banff Springs
Bob Covey 
Friday, May 23, 2025
Jasperites encouraged to attend wildfire resilience event A live music event, a rally cry, a celebration of resilience, a reckoning. An artist’s state...
this is a test
Latest ›
Jasper veterinarian bidding fur-well
Community
Jasper veterinarian bidding fur-well
Georgia Ristivojevic, freelance contributor 
Thursday, May 8, 2025
If your beloved furry friend calls Jasper home, chances are you are familiar with Dr. Janet Jones, Jasper and Valemount’s local veterinarian.  For the...
this is a test
Men’s Shed constructing community
Community
Men’s Shed constructing community
Bob Covey 
Tuesday, May 6, 2025
Connection, camaraderie, community: Grand Opening May 10 A new movement is building in Jasper. Since February 6, the local chapter of Men’s Shed Canad...
this is a test
Neophyte author pens fantastical journey in familiar setting
Arts & Culture
Neophyte author pens fantastical journey in familiar setting
Bob Covey 
Saturday, May 3, 2025
The playful bending of personal knowledge, documented history and mythology—kindled from the stories of First Nations cultures he has deep reverence a...
this is a test
Royal rumbling: 10 burgers, two winners, zero regrets
Local Dining
Royal rumbling: 10 burgers, two winners, zero regrets
Wednesday, April 23, 2025
Indulge your senses and support Jasper at the 2025 Taste of Spring Festival Ding ding ding! Let’s get ready for your stomach to RUMBLE! Spring is in t...
this is a test

NEXT ARTICLE

Not a usual situation: Pressure mounting to strike interim housing agreement

Alberta Politics, Jasper Builds, Local Government, News, Wildfire

Most Read ›
Alberta’s caribou conundrum
Alberta Politics
Alberta’s caribou conundrum
Mark Bradley 
Tuesday, May 20, 2025
For 40 years, the province has put industry ahead of endangered species Is the Alberta government hell-bent on eliminating what remains of the two car...
this is a test
Jam for Jasper at the Banff Springs
Arts & Culture
Jam for Jasper at the Banff Springs
Bob Covey 
Friday, May 23, 2025
Jasperites encouraged to attend wildfire resilience event A live music event, a rally cry, a celebration of resilience, a reckoning. An artist’s state...
this is a test
Latest ›
Jam for Jasper at the Banff Springs
Arts & Culture
Jam for Jasper at the Banff Springs
Bob Covey 
Friday, May 23, 2025
Jasperites encouraged to attend wildfire resilience event A live music event, a rally cry, a celebration of resilience, a reckoning. An artist’s state...
this is a test
Alberta’s caribou conundrum
Alberta Politics
Alberta’s caribou conundrum
Mark Bradley 
Tuesday, May 20, 2025
For 40 years, the province has put industry ahead of endangered species Is the Alberta government hell-bent on eliminating what remains of the two car...
this is a test
Perfect, different storms: Wildfire talk to draw on 200 years of forest history
Community
Perfect, different storms: Wildfire talk to draw on 200 years of forest history
Bob Covey 
Wednesday, May 14, 2025
“One thing that has been clear is human behaviour hasn't changed. We tend to think that the last fire was an anomaly, think of it as unfortunate, and ...
this is a test
First business opens in Jasper pop-up village with more on the way
Biking
First business opens in Jasper pop-up village with more on the way
Peter Shokeir, Local Journalism Initiative, Jasper Fitzhugh 
Wednesday, May 14, 2025
Vicious Cycle's pop-up location opened on May 1; eight more businesses are expected to move in over the next two months until an official launch on th...
this is a test
This site complies with Jasper requirements
Contact us
Privacy Policy
Advertise With Us
About The Jasper Local
Accessibility Policy
Support

Follow Us

Advertise with us

Measurable, targeted, local. Email example@thejasperlocal.com

ePaper
coogle_play
app_store

© Copyright The Jasper Local