A group of tourism companies have collectively pledged more than $5.5 million to aid in Jasper’s wildfire recovery.
Pursuit, the Fairmont Jasper Park Lodge, Rocky Mountaineer and Jasper Brewing Co, are coming together to help the community after last summer’s unprecedented wildfires.
“This donation underscores Pursuit’s deep commitment to the people of Jasper,” said Stuart Back, Chief Operating Officer of the Banff Jasper Collection by Pursuit. “To help drive the town’s continued recovery, these funds are an investment in a sustainable future that benefits visitors, local businesses, and the national park we all treasure.”
Over the next three years, the collective pledge includes $3 million from Pursuit; $1.5 million from Fairmont Jasper Park Lodge; $1 million from Rocky Mountaineer; and upwards of $300,000 from Jasper Brewing and Maligne Range in Jasper, through auction proceeds.
The pledge focuses on supporting Jasper’s ongoing recovery and restoration efforts while creating a foundation for community prosperity and strengthening Jasper’s position as a premier travel destination, Back said.
“We stand with our community and tourism partners in rebuilding and strengthening Jasper as a premier destination, and we welcome others to join us in ensuring a resilient future for the region.”
Funds will be directed to community organizations including the Banff Community Foundation and Jasper Community Team Society. This structure will help direct resources to high-impact recovery projects, local businesses, and community programs aimed at building long-term success for Jasper and its residents.
“The Banff Community Foundation will be working with the JCTS with the intention for the JCTS to then fully manage the funds,” a spokesperson explained.
Jasper Park Lodge’s General Manager, Garrett Turta, said that operators of the luxury wilderness retreat continue to be deeply grateful for the efforts of first responders who worked relentlessly to protect and support our community.
“For over a century, our resort has stood alongside Jasper through both triumphs and challenges—and, together with our partners, we are committed to investing in its recovery,” Turta said.
Tristan Armstrong, CEO of Rocky Mountaineer, noted the largest privately-owned tourist train company in the world has been bringing guests to Jasper from around the world for 35 years.
“We are wholly committed to contributing to a vibrant, welcoming Jasper for decades to come,” Armstrong said.
Otis said more details will come from the JCTS and the BCF organizations in a few weeks on the structure of the donations and how the money will be dispersed.
“Funds will be organized as a collaborative initiative and independently and transparently stewarded,” a spokesperson said.
