Social media hasn’t been the same since @Jasper_Local_Memes (no affiliation) took to Instagram. The account specializes in satirizing life in Jasper, giving a celebratory face-palm to lost tourists, rookie raft guides and ill-advised adventurers alike. We interviewed the mysterious person behind the posts. 

For our audience that doesn’t have Instagram: What is a meme and how do you describe your account? 

A meme is meant to be a reflection of reality, it’s like the modern day political cartoon. Usually it’s a photo or video with some sort of funny text caption that’s intended to resonate with a certain community or group of people. My account is a way to make locals laugh at ourselves, and an attempt to turn our everyday realities into an “inside joke” that the community can find humour in. The account is for everyone, but some of the current events and mundane representations that I’m sharing may only make sense to people who have spent a lot of time in Jasper.