En route to Jasper on July 23, 2024, as part of the Banff wildland firefighting team, Sara-Jay (SJ) Nogel was pretty sure she saw her dream going up in smoke .  Flying above Highway 93N, from her seat in the helicopter, SJ saw a dense plume of smoke up the Athabasca River valley, rising over Wabasso...

Jasperites donned their red and white, kitted out their floats and paraded around the community with pride on Canada Day (Tuesday, July 1). Local businesses, organizations, and performers came together to showcase what makes Jasper such a special place to live and visit. Maligne Adventures took an a...

Trafficcongestion is becoming a growing issue at the town’s two remaining gas stations, according to a letter sent to Jasper Municipal Council. Mayor Richard Ireland told the rest of council on Tuesday (June 10) that both the Jasper Park Chamber of Commerce and Tourism Jasper had sent a letter askin...

Regional service is intended to support wildfire-displaced Jasperites unable to live in the townsite Jasper council voted unanimously on Tuesday (June 3) to award the turnkey operation of a regional recovery transit service to SunDog Tours and Transportation Co. The new transit service will provide ...

Vicious Cycle's pop-up location opened on May 1; eight more businesses are expected to move in over the next two months until an official launch on the Canada Day long weekend. Vicious Cycle is the first business to open its temporary location at the new pop-up village for businesses displaced by th...

Agency encouraging rebuild applicants to book a pre-application meeting Jasper’s rebuild has hit a significant milestone, the Insurance Bureau of Canada has announced. The community’s insurer-coordinated debris removal and site preparation program is now complete, paving the way for reconstruction. ...

A group of Alberta energy executives has cancelled their corporate retreat in Jasper because they’re mad that the municipality’s mayor wants federal politicians to make climate change a priority. What other conclusion could anyone take away from reading an April 15 letter from the Mullen Group , a t...

This piece was originally published in the February issue of The Tomato Food and Drink magazine Nine months after wildfire devastated Jasper, 86-ing at least a dozen well-loved cafés and restaurants in a town that loves to dine, the service industry is rising up again. It’s not quite cork-popping ti...

One of Jasper’s best-loved eateries is giving a new meaning to the phrase “take-away.” After the space they leased was destroyed by last year’s wildfire, owners of the popular Patricia Street Deli are moving their operation out of the mountains and into the city. “Out of the ashes comes opportunity,...

Pushback on the proposed Patricia St. location swayed council to keep with administration's original proposal. The pop up business village is expected to launch on the May long weekend. The Municipality of Jasper is sticking with the Connaught Drive parking lot as the location for its pop-up busines...