Temporary village intended to host businesses displaced by wildfire The Municipality of Jasper is considering an alternative location for the proposed pop-up business village this summer: in the public parking lot in the 400 block of Patricia Street. Simultaneously, council is deliberating on allowi...

Despite the 2024 Jasper wildfire, Pursuit is forecasting a strong recovery of leisure travel in Jasper for 2025. At its March 11 shareholders meeting, David Barry, President and CEO of Pursuit Attractions and Hospitality, reported strong fourth-quarter earnings in 2024, despite the company losing ne...

Jasperites were on the airwaves last week. Listeners to terrestrial radio heard a pot-pourri of Jasper recovery stories and successes on CBC Radio One on Friday, March 14 when the popular morning show Edmonton AM broadcast live from Andromeda Coffee on Patricia Street.  Some of the behind the scenes...

Jasper’s fire-stalled economy has been given another big boost to help it crank over. Yesterday (March 6, 2025), the federal government announced $2.2 million in funding to provide temporary retail locations for local businesses, to advance affordable housing, to help enable efficient construction i...

A group of tourism companies have collectively pledged more than $5.5 million to aid in Jasper’s wildfire recovery. Pursuit, the Fairmont Jasper Park Lodge, Rocky Mountaineer and Jasper Brewing Co, are coming together to help the community after last summer’s unprecedented wildfires. “This donation ...

Jasper council is considering a proposal to create a temporary pop-up business village on Connaught Drive. The pop up village would be potentially located in the 600 block of Connaught Drive, in the parking lot with the municipal public washrooms. Council heard that the village would give businesses...

Community Futures West Yellowhead is reminding Jasper employers that they may be eligible for business recovery funding. Available through the Jasper Business Recovery Program , the grant money is available to businesses with 50 or fewer employees that are licensed in either the Municipality of Jasp...

Rent is rising in Jasper, and with it, tenants’ anxiety about being able to afford to live here. Last week, residents in the 36 units of the “Walk Ups” (1004 Patricia Street apartments) were sent notice that starting May 1, 2025, their rents were going up—from $1,500 to $2,000, in the case of one co...

It’s been six months since Jasper was evacuated due to the threat of a massive wildfire roaring down the Athabasca Valley. On Friday, January 24, it will be exactly six months since thousands of Jasperites learned that their homes, businesses and everything in them burnt to the ground . And on Satur...

Curtain Call, Polar Circus, Weeping Wall…Patricia Street? One of these Rocky Mountain ice climbing classics is not like the other. However, thanks to the creative minds at Rockaboo Mountain Adventures and with support from Travel Alberta, ice climbing is rising up in downtown Jasper. Along with ice ...