Indulge your senses and support Jasper at the 2025 Taste of Spring Festival Ding ding ding! Let’s get ready for your stomach to RUMBLE! Spring is in the air, local rafting companies are guiding clients down the river, and visitors and residents are revelling in a special season that is prime for a p...

At 53 degrees north in January, dark comes quick. But during Jasper in January , that’s a good thing: since January 10, Jasper in January’s After Dark Series has been lighting up the night! In 2025, an incredible line up of artists, song writers, DJs, comedians and unique performers have graced vari...

Curtain Call, Polar Circus, Weeping Wall…Patricia Street? One of these Rocky Mountain ice climbing classics is not like the other. However, thanks to the creative minds at Rockaboo Mountain Adventures and with support from Travel Alberta, ice climbing is rising up in downtown Jasper. Along with ice ...

Not all onboard with transit plan   Jasper municipal councillors have approved Jasper’s 2024 operating and capital budgets, but members of the local tourism bureau remain concerned for Jasper’s fiscal future.  After six marathon sessions to deliberate on what administration presented to them on Nove...

Jasper’s Destination Marketing Organization is increasing the fee it levies on visitors. Added onto every bill hotel guests receive at the end of their stay, and onto many of the cheques that diners in Jasper get at the conclusion of their meal, is a two percent Destination Marketing Fee (DMF). On a...

Tourism Jasper has serious concerns about the Municipality of Jasper’s proposed 2024 budget. Representatives from the Destination Marketing Organization tabled a statement on the potential increases to Jasper’s tax requisition during the November 28 Committee of the Whole meeting . “We feel we must ...

Problems that confounded Parks Canada’s online campground reservation service in years past appear to be in the rear view mirror. Meanwhile, occupancy rates in Jasper’s hotel sector have rebounded from the pandemic.  Issues which plagued Parks Canada’s online campground reservation system were resol...

The first time Edmonton journalist and talk show host Ryan Jespersen came to Jasper, he had somewhat of an epiphany. Despite growing up in Alberta and loving the mountains, it wasn’t until the mid-2000s that Jespo, as he’s known, finally bypassed Banff and made the trek to the Athabasca Valley. The ...

Signs, signs, everywhere a sign. Can we talk about the new signs that adorn the east and west entrances of our town? “Adorn” might not actually be the right word—that term usually applies to things which make something more attractive. Regretfully, Jasper’s new entrance signs do the opposite—like gi...