She came, she saw, she lived her best life. And now Laura-Ann Chong is settling in to her second "dream job" in as many years. If you’ve had the privilege of staying or playing at the Fairmont Jasper Park Lodge , you can bet your experience was elevated thanks to the behind-the-scenes work of JPL’s ...

Province wants to double tourism revenue by 2035; visiting officials recognize tourism-community challenges Premier Danielle Smith was in Jasper this week to announce a new provincial tourism strategy and on St. Valentine’s Day had adoring words for Jasper’s welcoming nature. “Jasper and Banff are t...

Recommendation helps local professionals meet Parks Canada's eligible residency requirements To an artist, there’s nothing like a blank slate. And last week, a cadre of local creatives got the official word that their collective canvas has been primed for painting. On January 18, Jasper-based cerami...

It’s a taste bud expedition in the middle of our town’s coolest event, Jasper in January. Our mission is deliciously clear: out of 14 delectable local contenders, uncover Jasper's top poutine.  It’s the type of assignment that would be impossible without the help of friends to navigate Jasper’s rest...

It was a tinseltown-tinted Christmas for local thespians Joost Tijssen and Pieter Van Loon.  Jasper Theater Productions' Pieter Van Loon (left) and Joost Tijssen performed a Christmas-themed show over the holidays. // Bob Covey The two-man theatre troupe rang in the New Year with Dinner and Theatre,...

It’s December and I’m swinging a golf club. This isn’t a “bros trip” to Scottsdale or Vegas, and I’m a couple decades away from retiring on Vancouver Island. The Stanley Thompson-designed 18-hole course at the Fairmont Jasper Park Lodge Golf Club has gone into hibernation and it’ll be a good six mon...

Not all onboard with transit plan   Jasper municipal councillors have approved Jasper’s 2024 operating and capital budgets, but members of the local tourism bureau remain concerned for Jasper’s fiscal future.  After six marathon sessions to deliberate on what administration presented to them on Nove...

Holiday shoppers looking to buy local might just have a new favourite JAM. The newly-opened Jasper Artisan Market and Refillery on Patricia Street has assembled a collective of local makers under one roof, just in time for the Christmas season. “It is so awesome, there’s so much potential for collab...

Jasper’s Destination Marketing Organization is increasing the fee it levies on visitors. Added onto every bill hotel guests receive at the end of their stay, and onto many of the cheques that diners in Jasper get at the conclusion of their meal, is a two percent Destination Marketing Fee (DMF). On a...

Proposed budget doesn’t recognize what businesses are facing: JPCC       Local business owners aired their grievances on the proposed budget to Jasper Municipal Council recently.  Representatives from the Jasper Park Chamber of Commerce were among a dozen or so people in attendance for council’s Dec...